Pick n Pay online Shopping Pitch
'What would you rather be doing?'
The aim of the pitch to increase Pick n Pay's online shopping.

The concept was centered around the question 'What would you rather be doing?' Standing in queues or creating memorable moments? Of course, an obvious rhetorical. The competition would offer the user a chance to win various experiences, ranging from skydiving to a romantic gettaway.  

The eyeblaster banner would pop up on screen and the old lady would VERY slowly make her way across the page - creating the feeling of frustration associated with being stuck in a queue. Leaving the user with the obvious next step, to shop online.
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